Our collections are brought to life with passion and care here at our HQ in Poole, Dorset. Located just yards from the sea we have one of the world’s best adventure playgrounds on our doorstep, and you’ll find many of our colourful and fun styles are inspired by the beautiful and unique coastline and countryside that surround us.

We think carefully about every detail, from the fabrics we select through to the zips we choose.  You’ll find delicate embroideries, fun appliqués and special little details like coconut buttons and lace trims.

We are passionate about protecting the planet and sustainability has been at the heart of our production processes ever since we launched our first range back in 2007. All of our garments are made from certified organic cotton, recycled plastic bottles, sustainable wood pulp, or fabrics approved by OEKO-TEX.

We are proud to be certified to the Global Organic Textile Standard (GOTS). GOTS is the leading organic textile standard and companies must meet strict environmental and social criteria to become certified. All the elements in our supply chain – ranging from the cotton grower to our embroiderers – have been successfully inspected to ensure they meet comprehensive organic and ethical standards.